Thailand's Fruits Dominate China's Market with 41.3% Share, Expanding into Provincial Markets
July, 31 2023
Ms. Rachada Dhnadirek, Deputy Government Spokesperson, revealed that data from the Trade Policy and Strategy Office (TPSO) of the Ministry of Commerce shows that Thailand is China’s No.1 fruit import source, capturing 41.3% of China’s fruit import market in 2022.
This highlights the strong potential of Thai fruits, while the Thai government continues to diversify export markets to reduce dependence on a single market, aiming to expand into China's provincial-level markets and other promising destinations.
Thai exporters are advised to maintain high product quality standards and prepare for exports to China’s provincial markets as well as explore other potential international markets.
China Approves Import of 22 Thai Fruits
The General Administration of Customs of China (GACC) currently permits imports of over 22 types of Thai fruits, including:
- Tamarind, sugar apple, papaya, starfruit, guava, rambutan, longkong, sapodilla, passion fruit, tangerine, orange, pomelo, pineapple, banana, coconut, jackfruit, longan, durian, mango, lychee, mangosteen, and rose apple.
Thai Fruits Dominate China’s Market
- Durian – 95.3% market share
- Longan – 99.3% market share
- Mangosteen – 86.8% market share
- Coconut – 69.2% market share
- Sugar Apple – 100% market share
- Rose Apple – 100% market share
- Rambutan – 82.4% market share
Thai fruits hold a significant market share and high demand in international markets, creating a major opportunity for Thai farmers and exporters to further improve quality, production processes, and export management.
The Thai government’s market diversification strategy aims to reduce reliance on a single market by expanding fruit exports to new markets with strong purchasing power, particularly by penetrating deeper into China’s provincial cities, allowing Thai fruits to reach inner urban areas across China.