{"id":6640,"date":"2025-09-17T13:06:05","date_gmt":"2025-09-17T06:06:05","guid":{"rendered":"https:\/\/www.bkkterminal.com\/article\/opportunity-for-thai-toys-to-enter-the-chinese-market-where-the-value-has-grown-to-over-1-8-trillion-baht\/"},"modified":"2025-09-17T13:07:19","modified_gmt":"2025-09-17T06:07:19","slug":"thai-toys-china-market","status":"publish","type":"post","link":"https:\/\/www.bkkterminal.com\/en\/article\/thai-toys-china-market\/","title":{"rendered":"Opportunity for &#8220;Thai toys&#8221; to enter the Chinese market, where the value has grown to over 1.8 trillion baht"},"content":{"rendered":"\n<p><strong>Consumer behavior focuses on quality<\/strong><\/p>\n\n<p>Chinese consumers, especially young parents, value toys that enhance child development, are safe, and have distinctive designs. Products that meet these needs are likely to be highly popular, especially among:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Educational toys (Educational \/ STEAM \/ Smart Toys) are the fastest growing segment.<\/li>\n\n\n\n<li>Construction &amp; Building Sets with a high quality and safety image<\/li>\n\n\n\n<li>The high-growth category of collectible toys (Licensed \/ Designer &amp; Collectibles), particularly figurines and blind boxes, is expected to expand by 24% by 2026.<\/li>\n\n\n\n<li>Premium natural wooden toys (Eco Toys) that are in line with the trend of environmental conservation.<\/li>\n<\/ul>\n\n<p><strong>Online distribution channels expand<\/strong><\/p>\n\n<p>Online channels such as Tmall, JD.com, and Douyin (China&#8217;s TikTok) have become the primary means of reaching consumers, particularly in the premium toys and collectibles segment:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Sales of figurines via Tmall\/JD increased by 34.5%.<\/li>\n\n\n\n<li>Blind box toy sales increased by 31.4%.<\/li>\n\n\n\n<li>Douyin plays a key role in driving sales through short videos and live streaming.<\/li>\n<\/ul>\n\n<p><strong>Import regulations that must be followed<\/strong><\/p>\n\n<p>Imported toys are required to comply with Chinese regulations, including:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>CCC (China Compulsory Certification): China&#8217;s safety and quality certification system.<\/li>\n\n\n\n<li>GB Standards: China&#8217;s national standards (such as GB 6675\u20132014 Parts 1\u20134) cover mechanics, safety, fire, chemicals, etc.<\/li>\n\n\n\n<li>All products must have Chinese labels, age warnings, user manuals, and pass the relevant HS code and CCCCS inspections.<\/li>\n<\/ul>\n\n<p><strong>Product trends and target groups worth watching<\/strong><\/p>\n\n<p>Toy product groups with high growth potential in the Chinese market include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Educational toys and smart toys that integrate technologies such as AI\/AR<\/li>\n\n\n\n<li>Classic toys such as dolls and board games<\/li>\n\n\n\n<li>Premium toys and collectibles with exclusive editions<\/li>\n\n\n\n<li>Outdoor toys such as children&#8217;s bicycles and scooters<\/li>\n\n\n\n<li>Toys for adults, collected for personal entertainment<\/li>\n<\/ul>\n\n<p><strong>Strategies for Thai Entrepreneurs<\/strong><\/p>\n\n<p>In the long term, entrepreneurs should focus on the following strategies:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Focus on producing high-quality products with unique selling points.<\/li>\n\n\n\n<li>Targeting the premium market and adult collectors<\/li>\n\n\n\n<li>Register your intellectual property (IP) in China and use security systems such as anti-counterfeit stickers\/QR Codes to verify your products.<\/li>\n\n\n\n<li>Develop online content such as short clips, live streams, and reviews to build brand credibility.<br\/><br\/> Source: <a href=\"http:\/\/www.bangkokbiznews.com\" data-type=\"link\" data-id=\"www.bangkokbiznews.com\" target=\"_blank\" rel=\"noopener\">Bangkok Business<\/a><\/li>\n<\/ul>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Chinese toy market was valued at approximately US$22.8 billion (around 165 billion yuan) in 2024 and is expected to reach US$50.6 billion by 2033, growing at an average annual growth rate of 8.6%, reflecting the continued expansion of demand for toys, particularly imported and premium products.<\/p>\n","protected":false},"author":3,"featured_media":6637,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"","footnotes":""},"categories":[1],"tags":[26],"class_list":["post-6640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1","tag-thai-toys-en"],"blocksy_meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bkkterminal.com\/en\/wp-json\/wp\/v2\/posts\/6640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bkkterminal.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bkkterminal.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bkkterminal.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bkkterminal.com\/en\/wp-json\/wp\/v2\/comments?post=6640"}],"version-history":[{"count":0,"href":"https:\/\/www.bkkterminal.com\/en\/wp-json\/wp\/v2\/posts\/6640\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bkkterminal.com\/en\/wp-json\/wp\/v2\/media\/6637"}],"wp:attachment":[{"href":"https:\/\/www.bkkterminal.com\/en\/wp-json\/wp\/v2\/media?parent=6640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bkkterminal.com\/en\/wp-json\/wp\/v2\/categories?post=6640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bkkterminal.com\/en\/wp-json\/wp\/v2\/tags?post=6640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}