Tag ThaiExport

The strengthening baht is putting pressure on competitive prices. Can Thai exports still cope?

Cargo ship at a busy port.

The Thai baht's multi-year appreciation has become a major challenge for Thai exports in 2026. At the end of December, the baht stood at 31.05 baht per US dollar, appreciating by 9.31% year-over-year. This has resulted in an average decrease in exporters' revenue when converted to baht of approximately 3.2 baht per dollar, and makes price competitiveness more difficult.